UTM Link Builder
Guide: How QR Codes Work and How to Make a Good One
Your tracking link
Fill in the boxes above to build your link.
Use lowercase and the same spelling every time, because “Email” and “email” show up as two different sources in your reports.
Nothing you enter or choose here leaves your device. This tool runs in your browser.
How to use
- 1Enter the page address.
- 2Fill in the source, medium and campaign.
- 3Copy your tracking link.
Frequently asked questions
What is a UTM link?
A normal link with extra labels that tell your analytics where visitors came from.
Which boxes are required?
Source, medium and campaign.
Does it keep my existing parameters?
Yes. They stay in the link.
Should I use capital letters?
Use lowercase and the same spelling every time. Analytics treats different spellings as different sources.
Is my link uploaded?
No. Everything runs in your browser, so what you paste never leaves your device.
Read the guides
Learn how this works and how to get the most from it.
Web & SEO
How QR Codes Work and How to Make a Good One
What a QR code stores, what the error correction levels mean, and the rules that make a code scan every time.
2 min read
Web & SEO
How to Build UTM Links and Track Your Campaigns
What the five UTM parameters mean, which ones are required, naming rules that keep reports clean, and mistakes that split your data.
1 min read
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